I build AI systems, and show the working – what held, and what did not.
Agent workflows, retrieval and model evaluation, written up as investigations that carry their method and their sources. Built on five years of demand and pricing work. Consulting through Orrery.
Now
September 2026Applied AI is the centre of the practice now: agent workflows, retrieval over documents a business already holds, and the evaluation harnesses that decide whether either is fit to ship. Most of what goes up here is me working something out in public rather than handing down a settled answer, failures included – a method you only ever see succeed is not one you can judge. If something here is wrong, I would rather be told.
Writing
2023-02-01
What makes a luxury product?
A quick dive into the surprising theory of fashion – part II
2023-01-15
What makes a brand fashionable?
A quick dive into the surprising theory of fashion
2023-01-01
Luxury Travel Retail: A $125 Billion Opportunity for Luxury Brands
Analysis of the growing luxury travel retail market and its opportunities
2019-12-01
Sending business email: Automate the boring stuff with R
Notes and slides from my presentation at the LondonR meetup
Selected figure
Talks
2019-12-01
Sending business email: automate the boring stuff with R
LondonR Meetup