Writing
7 essays
An investigation states its question, the method used to answer it, the result, and what the result does not support – with its sources named, so the reasoning can be followed and argued with rather than taken on trust.
2026-10-02
Moving stock between terminals, part 3: does moving stock pay?
The brand that wastes the most journeys between Heathrow's terminals sells best. A dumbbell chart, a dynamism score and a regression, in R, test whether moving stock pays.
2026-10-01
Moving stock between terminals, part 2: who is moving the stock
An arc diagram and Tufte-style small multiples, drawn in ggplot2, show which brands drive the stock flowing into Heathrow's Terminal 5, and how much of it comes straight back.
2026-09-30
Moving stock between terminals, part 1: finding the story, then telling it
Stock moving between Heathrow's terminals, drawn four ways in R. The plainest chart, a four-by-four table, tells the story best.
2023-02-01
What makes a luxury product?
A quick dive into the surprising theory of fashion – part II
2023-01-15
What makes a brand fashionable?
A quick dive into the surprising theory of fashion
2023-01-01
Luxury Travel Retail: A $125 Billion Opportunity for Luxury Brands
Analysis of the growing luxury travel retail market and its opportunities
2019-12-01
Sending business email: Automate the boring stuff with R
How R sends 120 Heathrow front-of-house staff their own figures through Outlook. Notes from my LondonR talk.